I’ve been hard at work recently working on the graphic for AASPA’s Annual Benefit concert, “Night for the Rising Stars”.
I’m finally done with it, and want to comment on what I’ve learned. The process has been interesting in several regards.
Firstly: the amount of time the was spent “perfecting” minor details of the poster. I was surprised by the number of meetings we held in determining the look of the graphic. We spent a significant amount of time debating colors and readability, as well as overall look, and the wording and spacing of the poster’s text. While I understand the need to make graphics appear professional and well-constructed, I felt that there were other projects I could have moved on to that might have been more helpful to the organization.
I think that the finished product meets the expectations and desires of the organization, and so I’m happy, but I feel it took longer than necessary to accomplish the task. Whether that is my own lack of expertise at play is something I’m wondering about. Hopefully working on a project like this will improve my efficiency in the future.
Secondly: AASPA purchased the rights to the base graphic via Photostock images. I thought this was interesting because I know the NPO is struggling with budgeting. I wonder about the investment. Hopefully it wasn’t that much of a burden on AASPA’s finances. While the base graphic is nice, it might be budget saving in the future to create art from scratch. This would also allow for more freedom in design. But then again, the org would also need someone on staff with the creative resources available to create graphic art.
Thirdly: While the Org has posted the graphic on its webpage and social media pages, the effort of the design is largely geared towards old-fashioned media efforts–such as paper posters and printed/mailed paper invitations. As a child of the media age, this seems like a strange idea to me. For my generation, the most successful means of event promotion are via Facebook and other social media pages. Not snail mail, and not even (to the larger extent) E-newsletters.
I guess this just further demonstrates that AASPA’s audience demographic is an older generation, but as I know the org is hoping to reach out more to youth and young adults, I think it would be very smart of them to alter their means of event promotion, focusing on making the event accessible to their younger members. I think this would be rewarding to them overall because one of the best ways to involve parents and senior members is to get youth excited about AASPA and the events that it puts on.
Is that just me? What do you think?